Grammy Nominee, Asake and velvety-voiced singer, Chike were the major highlights of a wonderful evening of fun and laughter when proudly Nigerian telecommunications company, Globacom launched its new marketing campaign dubbed “Powering Ambition”.
Hosted at the Eko Convention Centre, the event aptly titled “An Evening With Glo” showcased Globacom’s 20 year-track record of innovation and impact, while bringing to fore the company’s consistent introduction of product and services aimed at customer satisfaction while demonstrating that it is possible for a Nigerian company to be true innovators, world class and a giant in its own space.
Throughout the classy and colourful evening, that sense of Globacom’s quest to always encourage excellence was evoked in terms of the experience of guests.
From the heavenly walkway, to the lovely cocktail area, the captivating decor to the first-rate entertainment. Each aspect was well-orchestrated and choreographed to leave an indelible memory in the hearts of guests.
The essence of the occasion was well captured by Globacom’s Chairman, Dr Mike Adenuga Jr, who noted that “We are creating a world of limitless opportunities for the millions we serve”.
Dr Adenuga’s hands-on approach to the growth trajectory of the company was then affirmed by Globacom’s Executive Vice Chairman, Mrs Bella Disu in her welcome address.
According to her ” This event is special for many reasons, one being that Globacom celebrated its 20th anniversary this past August. We’re incredibly proud of this feat, which symbolises two decades of our commitment to excellent service delivery, quality, innovation, and outstanding communication strategies.
This remarkable journey and the heights we’ve reached are all thanks to the visionary leadership and tenacity of our founder and Chairman, Dr Mike Adenuga Jr.
” Tonight, we are thrilled to unveil a new communication direction that focuses more on powering and driving ambition, while ensuring success for our existing and future customers. These creative campaigns will undoubtedly inspire accolades for our hardworking Marketing Communications team.
They deserve it, but I’ll let you in on a secret – The creative genius steering us and whipping up most of these ideas is none other than the great guru himself, our Chairman, Dr Mike Adenuga Jr. I’m not sure he would have wanted me to share that, but after 20 years of his creative direction, I think it’s fair to let the cat out of the bag!”
She also used the opportunity to thank partners and stakeholders whose contributions have been essential to Globacom’s success story over the past two decades. While expressing her optimism of what the is to come in the future.
“We are excited about the next 20 years of serving our customers by pre-empting and fulfilling their needs in ways that help them achieve their ambitions. We count on you all to be by our side as we write tomorrow’s success stories”
Explaining further on the new marketing communications campaign, the company noted “one thread holds together the achievements of the past, the wins of the present and the aspirations of the future: Ambition. Ambition is what has brought us this far, and ambition is what will take us farther. This is true, not only for Glo, but the entire world.
Indeed, Globacom has been driven by an ambitious streak to provide qualitative and excellent products and services to Nigerians, that is why till date, it has a bag full of firsts to its credit.
It is this history of achievements that has given birth to the new campaign which is centered on preaching what it has practiced in the last 20 years: Powering Ambition.
To mark this auspicious occasion, the spectacular evening was hosted to inspire Nigerians and its other customers and subscribers worldwide -and it did not disappoint. There was an air of electric anticipation.
From the green carpet where Tobi Bakre and Tope Olowoniran were in charge, interviewing guests and setting the tone for the day, to the event compere, stand-up comedian, Gordons, who was at his hilarious best, churning out off-the-cuff jokes, interacting with guests and putting everyone in stitches with laughter.
Then to the performers! Beejay Sax put everyone in the right mood for the evening when the popular saxophonist reeled out a medley of christian, secular and African tunes that thrilled many in the audience.
Chike too was on point. He worked the audience up steadily with his repertoire of love songs and hit a crescendo before exiting the stage. The star of the night was Asake. He sparkled like a zillion stars.
Showing his craft as an artiste who has excited audiences and filled venues across the globe, he made a grand entrance with his multiple award-breaking song, “Lonely At The Top”.
Of course the audience was on its feet and many who were earlier looking prim and proper on their seat, rushed to the front of the stage.During his pulsating performance, Asake engaged the audience by allowing them sing-along to choruses of his hit numbers, came up-close and personal by dancing into the audience and generally working them into a musical frenzy before leaving with a bang!
That was not all, the hotel’s chefs prepared a feast that tantalized the taste buds of all in attendance, and the aroma wafted through the air, adding to the festive ambiance.
According to Glo, the event was aimed at showing that ” When the ambitions of Nigerians thrive, Nigeria too rises to the heights of its ambitions. And because Nigeria’s unlimited potential is forged in the unlimited ambition of the unwavering Nigerian spirit.It is only right that Nigeria’s one and only Unlimited Network is at the heart and forefront of Powering the Ambition of our great country”.
“Ambition makes people get up every day. Ambition makes us start families, build new dreams against all odds, build ideas into businesses and make immeasurable sacrifices. That is why at Glo. Powering Ambition is much more than just a premise, it is a promise. A promise to keep you above the curve in all manner of ways”.
Without a shadow of doubt, “An Evening With Glo” was a tapestry of joy and a celebration that showcased just a few of the extraordinary talents that abound in Nigeria.
The evening was not only all about food, drinks and entertainment, four customers also smiled home with goodies from Globacom. They were lucky winners of Lagos-London-Lagos business class tickets.
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